Freelance Consultant in Marketing and Sales Management

MARKET DEVELOPMENT AND INSIGHTS

TARGET AUDIENCE

Create and update your buyer personas
Track and monitor their buying behaviors across channels to optimize your strategies and meet your customers' needs

MARKET SIZE & INDUSTRY ANALYSIS

Estimate your market size opportunity
Assess your industry trends
Determine your sales growth potential
Identify your prospective partners and the distribution channels relevant to your industry

COMPETITIVE LANDSCAPE

Analyse your market share
Identify your key competitors and their strategies

PESTLE & SWOT ANALYSIS

Conduct a comprehensive analysis of external and internal factors affecting your business environment.

STRATEGY & PLANNING

MARKETING STRATEGY

Build digital and traditional marketing strategies adapted to your customer personas
Implement effective action plans to successfully engage with your audience

SALES MANAGEMENT

Recommend sales tactics to help you grow your pipeline
Monitor your sales forecasts
Optimise your collaboration between Marketing and Sales departments by creating effective sales enablement strategies

MARKETING & SALES PERFORMANCE ANALYSIS

Monitor the success of your campaigns
Develop root cause analysis to create potential gap closing plans in your pipeline

CUSTOMER SUCCESS

Enhance your engagement with your new business partners
Measure your brand perception and customer sentiment
Map out the customer journey and optimize each touchpoint to maximise conversion and enhance loyalty.

FREELANCE OPTION

In today's volatile economy, you need to keep doing business as usual despite uncertainty. Generating new leads online and offline, marketing your products and solutions in the most effective way for your business all remain critical to sustain. Therefore my services can offer you a flexible solution to your short term needs.

INTERNATIONAL EXPERTISE

I started my career in New York some 20 years ago and remain an expat to the day, now living in New Zealand. With working experiences in B2B Marketing and Sales Management in North America, Middle East and Africa, and now based in the Asia Pacific region, my work style is agile and embraces the different cultures that a company can employ.

ACROSS SECTORS & COMPANY SIZES

From Regional Businesses to MNC, from Luxury and FMCG products to IT solutions, my experience spans across verticals and geographies. I find each sector exciting to work with and I find myself lucky to be able to apply my marketing and sales management skills to a broad spectrum of products and services.

ENABLING MARKETS

Stephanie Serie - Business Development and Market Insights Consultancy Services